In this episode of B2B Marketing Futures, sales and marketing leaders explore what alignment looks like when AI sits in both seats, and whether AI is genuinely bringing the two functions closer together or simply helping each team automate its own silo faster.
The conversation examines the AI-driven marketing-to-sales handoff, the importance of shared data and sources of truth, and where human judgement and relationships remain essential as AI takes on more of the GTM process. The panel also explores what sales and marketing alignment could look like if the process were rebuilt today with AI in mind.
Participants:
Melissa McCann-Tilton, President & Chief Revenue Officer at Criteria
Gabriella Fishkind, VP of Revenue Development and GTM Strategy at Ceros
Eswar Sai Prathap Singavarapu, GTM Systems Engineer at Fivetran
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