What happens when you throw out the PDF templates, say “f*** professionalism,” and build a brand from the messiest, most magnetic parts of yourself? You get Kim. And this episode is a banger.
✨ In this episode:
Kim’s journey from Twitch streams to building a brand for queer, neurodivergent misfits
The moment they scrapped their brand strategy process because it didnt work for them (or their clients) and never looked back
Why being memorable beats being polished and how building a brand with actual personality is the only way
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