In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is.
- Maria Alexander is a Principal Content Designer at Blue Shield of California
- Tu Nguyen is Head of Customer Success at Ours Privacy and a former experimentation leader at Disney and Smart Panda Labs
- Megan Baker is Partner and Senior UX Managing Director at Slide UX, a consultancy focused on cognitive impairment, brain health, and aging.
You will hear:
- Why privacy constraints don't mean less understanding of users, they mean more intentional researc
- How backend system failures undermine even well-designed front-end experiences
- What "trauma-informed writing" means and why content teams should design for imperfect attention
- Four design principles that carry over from healthcare to any high-stakes UX
And much more.
Learn how the toughest UX environment in digital can teach every industry how to keep real people at the center of the experience.
=== Connect with the panelists:
- Maria Alexander: https://www.linkedin.com/in/mariaalexander/
- Tu Nguyen: https://www.linkedin.com/in/nguyen-tu/
- Megan Baker: https://www.linkedin.com/in/meganbaker12/
=== Websites:
- Blue Shield of California: https://www.blueshieldca.com/
- Ours Privacy: https://oursprivacy.com/
- Slide UX: https://slideux.com/
=== Resources:
- Don’t Make Me Think by Steve Krug: https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B000SEGQNS
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com
