After being laid off alongside 50% of the company at Ripple Foods, Chelsie Arvizu (eCommerce & Retail Growth Consultant) moved from brand side to agency side. As a client she kept running into the same gap: budget to run campaigns, and no creative to make them work.

On this episode of the Brilliant Commerce Podcast, Chelsie shares why one profit goal across every channel changes where the money goes, and what a strong ROAS can hide.

We cover:

- Moving from brand side to agency side after a layoff

- One profit goal across Amazon, Google, Meta and Walmart

- What changed as Amazon and Whole Foods integrated

- Why a strong ROAS can hide a weak customer

- The CFO margin target that kept growth scaling

- Using AI for brand creative without losing personality

This conversation was recorded while Chelsie Arvizu was Sr. Director, Retail Business Development at DrivePG.


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