Most organisations say they want to understand people better.
Few have stopped to ask where the ethical boundaries should be.

In this episode, we explore the difference between measuring sentiment and predicting emotional risk—and why confusing the two has led to mistrust in AI, biometric systems, and workplace analytics.

We discuss:

  • Why sentiment analysis often fails at the executive level

  • The ethical risks of analysing individuals instead of decisions

  • How Emotional Decision Intelligence (EDI) focuses on before-the-fact risk, not surveillance

  • Where leaders should draw firm governance boundaries when using emotional data

This conversation is for board members, executives, and risk leaders who want insight without intrusion, foresight without manipulation, and AI that supports human judgement rather than replacing it.

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