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Your Clients Don't Actually Want a Facial
What if I told you your clients aren't actually booking you because they want a facial?
It sounds a little backwards, but hear me out.
People don't book facials because they love facials. They book them because of what they hope that facial will do for them. Confidence. Clearer skin. Relaxation. Looking younger. Finally feeling comfortable without makeup.
When we market our services by listing everything that's included, we're talking about the treatment. Meanwhile, our clients are thinking about how they want to feel.
In this episode, we're talking about how to stop marketing like an esthetician and start communicating like your ideal client.
Why features don't sell, but emotions do
The difference between marketing your service and marketing the outcome
Real examples of how clients actually think about acne, anti-aging, waxing, and relaxation treatments
Why your website, service menu, and Instagram might not be connecting with potential clients
The exact words your clients are already using that should become your marketing
A simple exercise to help you rewrite your messaging so it attracts more bookings
If you've ever struggled to explain what you do or felt like your content isn't connecting with the right people, this episode will completely change the way you talk about your services.
If you're ready to simplify your marketing, get more clients, and learn how to communicate in a way that actually makes people want to book, I'd love to help you inside the Estheticians in Business Membership.
Inside, you'll get weekly business trainings, practical resources, live coaching, and my weekly Ask Al posts where you can ask me any business question and get personalized guidance.
Use code PODCAST to get $15 off your first month.
Instagram: @estheticiansinbusiness
If this episode encouraged you, I'd love for you to subscribe, leave a review, and share it with another esthetician who could use this reminder today.
