“Iron Maiden have sold half the rights to their music and likenesses to Pophouse Entertainment. Pophouse is one of the founding investors of the ABBA Voyage avatar show, and is also involved in the upcoming KISS avatar production. The deal was announced via a press release, with Billboard further reporting the 50-percent stake. Longtime Iron Maiden manager Rod Smallwood said, “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show.” (Consequence)
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