An $830 million transformation. A 35-year-old brand. A timeline controlled by a government developer. And a business that couldn't stop trading while any of it was happening.


Aleisha McCall sits down with Lauren Drummond, CMO of the Sydney Fish Market, fresh off the opening of the new Blackwattle Bay venue, to go inside what it actually takes to rebrand a heritage institution whilst keeping the commercial operation moving.


They cover the pressure of managing stakeholders across government, board, and 40-year trading floor veterans, why the decision to move early on the rebrand drew pushback and was still the right call, and what "progress over perfection" looks like when you're accountable to a board and the goalposts keep shifting.


Lauren also maps out how a CMO builds commercial acumen from scratch, and why that skill is now non-negotiable at executive level.


Leading transformation under pressure? This is the conversation for you.

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