Websites are no longer just digital storefronts. They're becoming intelligent experiences designed for both people and AI.
In this episode of Uplink, host Michael Reid sits down with Linda Tong, CEO of Webflow, to explore how AI is reshaping websites, marketing, software development, and the way businesses acquire customers.
Linda shares lessons from launching Google Chrome, scaling Android, and leading startups through pivotal moments before explaining how Webflow is evolving from a visual website builder into a complete web experience platform.
The conversation explores why traditional SEO is giving way to Answer Engine Optimization (AEO), how AI agents are changing customer journeys, and why personalization, experimentation, analytics, and localization are becoming core capabilities for modern digital experiences.
They also dive into AI-assisted software engineering, including token limits, quality assurance bottlenecks, AI coding workflows, CI/CD, Model Context Protocol (MCP), Agent Experience (AX), and what an agent-first future could mean for product-led growth.
Whether you're a marketer, developer, founder, or technology leader, this episode offers practical insights into building digital experiences that are ready for the next generation of the web.
Topics covered:
- The future of websites in an AI-first world
- SEO vs Answer Engine Optimization (AEO)
- AI agents and the modern customer journey
- Personalization, experimentation, and web performance
- Webflow's evolution into a complete web experience platform
- Lessons from launching Google Chrome and Android
- AI coding workflows, QA, and CI/CD
- Model Context Protocol (MCP) and Agent Experience (AX)
- Product-led growth in the age of AI
🚀 Uplink explores the future of connectivity, cloud, and AI—with the people shaping it. Hosted by Michael Reid, we dive into cutting-edge trends with top industry experts.
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