Most people think sales is about chasing. Lina Bjernheim-Vedin knows it's actually about showing up long before anyone even knows they need you.
From years in the marketing and brand industry, feeling displaced, to starting her own business and finally doing things her way with quality, with heart, and on her own terms. She's also a course director at one of Sweden's top business schools, and the way she talks about sales, trust, and knowing your worth is something every business owner needs to hear.
The moment she stopped discounting for people she knew? That's when everything changed.
Drop a 💬 in the comments: have you ever under-charged someone you know and regretted it?
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