Myk Likhov, Founder & CEO of Wellist, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss why wellness is no longer an amenity, but rather becoming an expectation. 

Key topics include:

  • The boom of Miami over the last five years and what makes it such a unique place.

  • Why the future of luxury hospitality isn’t just about spas, but about well-being woven into every guest experience.

  • Inside the creation of Wellist, the Miami event bringing together leaders across the $6.8 trillion global wellness industry.

  • What hotels can learn from the next generation of wellness, from personalization and AI to the power of genuine human connection.

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Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

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