Market insights: how the Gambling Commission use trends and data to better regulate the industry

Keeping a close eye on emerging trends in the gambling industry is a vital part of the Commission’s work. In this episode, we hear from two members of the Market Insights team as they explain how they anticipate what’s on the horizon to help inform effective regulation.

From the significant shifts in consumer behaviour prompted by the COVID‑19 pandemic to the rapid development of new technologies and AI, Alex and Jenny highlight this often overlooked aspect of the Gambling Commission’s work.