Should your lease contract include a social media clause? Jen Barker and Karen Tanner reopen the social media can of worms, picking up where their barn branding episode left off. This time the spark is a trainer's post asking how professionals balance kids sharing their riding journey with protecting a horse's reputation, and its owner's.
Karen has been on both sides, leasing horses for her son and leasing out a horse they owned. Jen brings the trainer's view. Together they cover:
Why posting falls, stops and refusals on a leased horse can hurt an owner's ability to lease or sell
How owners follow their leased-out horses online, and what would raise a red flag
Why the trainer should be the go-between for owner and lessee
Why a few seconds of a "fail" rarely tells the whole story
Why trial vlogs are a bad idea, as more owners refuse to send horses on trial and buyers dig through streaming footage
Lesson barns, and a 12-year-old's TikTok critique of a lesson horse that landed on the owner's For You page
Whether horse show media teams should ask permission before posting unflattering clips, and how equestrian sport compares to a missed field goal
Along the way there's some lessor/lessee confusion, a Taylor Swift reference, and a rare moment where the hosts agree on where to draw the line. Bottom line: think about the owner, the trainer, and the horse before you hit post.
Catch the earlier branding episode if you missed it, and follow and subscribe for more from Scope.
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