Welcome to a unique and eye-opening episode of Reshaping Workflows with Dell Pro Precision and NVIDIA RTX GPUs. Host Logan Lawler interviews Tamara Moellenberg, Associate Partner at ReD Associates, for a deep dive into the real reason AI fails or succeeds in organizations—and it’s not about the tech.

Explore why “build it and they will come” doesn’t work in AI implementations, how metaphors and culture shape adoption, and why you must solve people and process challenges before expecting ROI. This episode reveals actionable strategies for IT leaders and execs facing low usage, dissatisfied business units, or “shadow AI” risks when official tools fall short. Hear practical advice and real-world stories showing how an anthropological approach can unlock collective value, drive upskilling, and build a truly human-centered AI strategy.

Watch the full episode now and discover how adapting culture and narrative can turn your AI investments into must-have productivity tools.

You can also watch this and all previous episodes here.

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