In this Office Hours episode, Paul answers four listener questions about pricing, hiring, social media, and taking on projects outside your niche. He explains why raising prices never feels comfortable, how to know when you've built a real business instead of just another job, why you shouldn't create for Instagram instead of yourself, and how to decide when an opportunity is worth pursuing. The episode is a reminder that growth often comes from embracing discomfort and making intentional long-term decisions.
Key Takeaways
Raise your prices if you're consistently booked out—discomfort is normal.
A real business can operate without you being involved in every decision.
Hire to replace your weaknesses, not necessarily your craft.
Create work you love instead of chasing social media trends.
Evaluate projects outside your niche based on long-term potential, not just immediate revenue.
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