AI doesn’t have to replace craftsmanship—it can support the business behind it. In this episode, Paul shares how he uses tools like ChatGPT and Claude to save time, stay organized, and make better-informed decisions at Philadelphia Table Company.

From forecasting cash flow and analyzing sales to editing product photos, searching client emails, improving the website, and organizing company information, Paul breaks down practical ways makers can use AI without handing over their creativity or judgment. The goal isn’t to let AI run the business. It’s to use it as another powerful tool that helps small businesses compete, operate more efficiently, and become more profitable.

Key Takeaways

  • AI should support the craft—not replace it. The furniture is still designed and built by skilled people; AI helps with the administrative work surrounding it.
  • Use AI to create reports, not make major decisions for you. Better information can guide decisions about cash flow, hiring, spending, and growth, but the business owner should remain in control.
  • Connect the information you already have. Financial records, project timelines, sales data, and invoicing history can work together to create useful cash-flow projections.
  • AI can simplify repetitive creative work. It can help edit product photography, organize image folders, audit a website, and maintain a consistent visual style.
  • Searching your email can become much easier. AI can locate old client conversations, confirm project details, summarize disputes, and help prepare responses.
  • Start with the problem you want to solve. Explain the challenge to the AI, ask what tools or connections are needed, and let it guide you through the process.
  • Small businesses need every responsible advantage available. When margins are tight, saving time and improving organization can directly support profitability.

Core idea: Use AI to strengthen the business behind your craft while keeping creativity, judgment, and decision-making human.

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