More Ads Won’t Fix Bad Ecommerce Economics If your ecommerce brand isn't profitable online, spending more money on ads probably isn't going to fix it. Before you scale, the economics of the business need to work. Your product margins, COGS, shipping, AOV and customer acquisition costs all determine how much you can afford to spend to acquire a customer - and whether paid advertising can actually be profitable. In this podcast, I break down the numbers you need to understand before trying to scale your ecommerce brand. You'll learn: ✅ Why your COGS and margins determine how aggressively you can advertise ✅ How acquisition costs impact your real profitability ✅ Why some products simply don't have the economics to scale online ✅ What you can change before throwing more money at Meta Ads Advertising doesn't fix a broken business model. Get the economics right first - then use advertising to amplify what already works. 🎥 Listen now 👉 and learn how to work out whether your ecommerce numbers actually stack up before you scale.
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