How are opinion polls conducted, and what goes on behind the numbers that shape public opinion? We sat down with Soul Mulugi, CEO of IdealMerit, for an exclusive interview exploring the organisation’s work and how it conducts opinion polls.
In this conversation, Soul Mulugi explains IdealMerit’s approach to opinion polling, the process behind collecting public views, and how research findings are developed and presented. We also explore the importance of research methodology, data collection, and understanding what opinion poll results actually tell us.
How are respondents selected? What happens during data collection and analysis? And what should the public understand when interpreting opinion poll findings? Watch the full interview to hear directly from IdealMerit’s CEO.
💬 Join the conversation: What questions do you have about opinion polls and how they are conducted? Share them in the comments.
👍 Like, share, and subscribe for more exclusive interviews, research insights, and conversations with industry leaders.
🔔 Turn on notifications so you don't miss our next interview.
Podden och tillhörande omslagsbild på den här sidan tillhör
Mzuka Kibao Tv. Innehållet i podden är skapat av Mzuka Kibao Tv och inte av,
eller tillsammans med, Poddtoppen.
