Summary
In this conversation, Kate chats with identical twins Mike and Rick Tielemans about how to create communities people don’t just join, but genuinely want to belong to. They dive into identity-based marketing, rituals, retention, belonging, and why so many memberships feel quiet or disconnected. If you’ve been trying to grow by adding more content, more offers and more stuff, this episode will show you why the real leverage might be in making your existing community sticky AF 🌶️🔥
Top Takeaways & Quotes
👅 “We can’t make people want to buy, but we can make people want to belong.”
💸 Recurring income gets easier when people genuinely want to stay, pay again and refer their friends.
🧠 Demographics don’t create belonging. Identity, values, beliefs and behaviour do.
✅ The clearest community model is built around one member, one mission and one method.
🙌🏻 Rituals, language, rewards and shared behaviours are what turn a group into something people feel part of.
💭 “People like us do things like this” is one of the simplest ways to think about building community culture.
📆 The first 30 days after someone joins are critical for retention, so sending a physical anchor or reward can make members feel connected fast.
😍 If cancelling only means losing access to content, people will cancel. If cancelling means losing status, belonging and identity, they’re way more likely to stay.
Mentioned Resources
🧠 Your Next Steps
- Define your “people like us do things like this” statement for your membership, program or audience.
- Create one simple ritual your members can do together every week, even if it feels silly.
Want more productivity + systems content? Follow Kate on Instagram here 👉🏻 https://www.instagram.com/moretolifekate
Tags
time management, productivity, online coach, coaching business, systems, goal setting, business growth, time freedom, membership retention, community building, online community, group program, coaching community, client experience, community engagement
Music from #Uppbeat
https://uppbeat.io/t/cruen/in-the-now
License code: RZZWYFHBP9R4IVOY
