The Secret To A Successful AI Transformation | Yuliya Fontanetti, MMR Research
When a graduate joins, we give them training, time and support. When an AI tool gets something wrong the first time, most organisations write it off.
In this episode of The Next Thing Now, Rob is joined by Yuliya Fontanetti, Chief Digital Transformation Officer at MMR Research. She spent two decades in operations, compliance and ethics, mostly in pharma, before taking on the job of leading MMR's AI transformation. By her own admission, she's the least technical person in the room, and she thinks that's part of why it's working.
We talk about why AI transformation is a change management job first, and why they revisit tools they've shelved. We also get into retraining the pilot group, building an AI Task Force, and why GDPR is a useful guide to the EU AI Act. And Yuliya explains why asking for ROI on day one misses where the real return shows up.
If you haven't started yet, or you've started and it isn't going well, there's plenty here for your Monday morning.
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