Richard joins us to discuss his move from Sporting Insights to Lyvera, why he made the move and how Lyvera fits within the wider Compass Group. But the conversation goes much further.
We look at the rise of sportainment — the growing convergence of sport, hospitality, entertainment, food, wine and premium experiences — and ask what it means for the future of the industry.
How do you turn a sporting experience into something people want to remember, share and come back for? And where are the biggest opportunities for golf?
Richard gives his perspective on where the industry is heading and how Lyvera is looking to play a role in shaping that future. A fitting way to close Series 3 of Grapes & Greens — The Golf Industry Podcast.
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