In this episode of SEO Kwentuhan, Gab and Gelo dive deep into the reality behind AI automation, content generation, SEO careers, freelancing, and the skills that still make humans irreplaceable. From critical thinking and strategy to client communication and relationship building, this conversation uncovers what truly separates valuable SEOs from replaceable ones.
If you’re an SEO, VA, freelancer, marketer, or someone worried about AI taking over your industry, this episode is for you.
Transcript Summary:
00:00 - 02:37
Gelo introduces the episode and discusses the growing concern that AI may replace SEO jobs.
Gab shares that the discussion was inspired by a Facebook post asking: “What do you bring to the table that AI can’t replace?”
Gelo explains that AI replacing some jobs is already happening across industries, and SEO professionals should focus on providing value that AI cannot fully replicate.
Businesses are actively exploring AI to reduce manpower costs, making adaptation necessary for marketers and SEOs.
02:37 - 05:26
Gab points out that many people wrongly believe SEO is only about writing content.
He explains that SEO also involves:
Technical SEO
Link building
Local SEO
Strategy implementation
Gelo says that in the past, being good at content writing alone was enough to be considered an SEO. Now, AI can already generate content, so SEOs need broader skill sets to stay valuable.
05:26 - 09:55
Gab asks what AI is currently capable of in SEO.
Gelo explains that AI can assist with ideas and content generation, but:
It still needs human judgment
Outputs are often generic without proper context
AI struggles to deeply understand customer pain points and business goals
Gab adds that AI cannot truly experience real-world customer behavior or emotions.
They also discuss how AI cannot fully replace:
Relationship-building
Networking
PR outreach
Human connection with writers and journalists
10:03 - 14:15
Gelo shares that AI can already handle around 80% of article creation, especially grammar and optimization.
The remaining 20% still requires:
Unique insights
Original research
Real-world expertise
Added depth
Gab emphasizes the importance of:
Subject matter experts
Fact-checking
YMYL (Your Money Your Life) content accuracy
Legal and regional compliance
He also recommends using AI project knowledge bases in tools like ChatGPT or Claude to improve outputs using:
Brand guidelines
ICPs
Industry-specific information
14:15 - 18:28
Gab stresses that people who refuse to learn AI are more likely to struggle in the future.
Both speakers agree that AI should be embraced as a tool rather than feared.
They discuss AI-powered SEO tools and automation platforms but note that:
Most tools still have limitations
Human implementation and oversight are still needed
AI-generated strategies are not always reliable
18:28 - 27:08
Key Skills Discussed:
Technical implementation
Backend/server knowledge
Communication skills
Sales and client-facing abilities
Critical thinking
Storytelling using data
Prompt engineering
Chain prompting and follow-up questioning
Curiosity and continuous learning
Gelo says implementation skills are extremely valuable because AI still cannot execute everything properly.
Gab highlights the importance of:
Connecting data to business outcomes
Explaining SEO results clearly to clients
Communicating value even when attribution is difficult
Both speakers repeatedly emphasize:
Critical thinking
Connecting the dots
Human judgment
Gab ends the section by saying curiosity is one of the most important traits to develop in any industry.
27:09 - 32:39
Gab asks whether AI helps beginners compete with experienced SEOs.
Gelo describes AI as a “double-edged sword.”
AI helps newer SEOs:
Learn faster
Strategize quicker
Compete with traditional SEOs
However, AI also creates:
Information overload
Fake expertise
Low-quality automation content
Confusing online advice
Gab warns that many people online are simply copying AI-generated templates and pretending to be experts.
33:21 - 36:46
Gab asks about the biggest misconceptions spread by AI doomers.
Gelo says exaggerated claims like:
“I replaced my entire marketing team with AI”
“SEO is dead”
are often just clickbait.
They agree that:
AI still needs human experts
SEO continues evolving rather than disappearing
The discussion also compares:
Highly technical SEOs
Client-facing communicators
Both agree that different skill sets can survive if paired properly.
37:23 - 42:49
Gelo believes almost every industry will be affected by AI, especially:
Marketing
Education
Customer service
BPO
Coding and engineering
They discuss:
AI-assisted healthcare consultations
AI passing professional exams
Real-time AI translation replacing multilingual support roles
Gab mentions recent layoffs in tech companies and how global freelancing competition may become tougher.
43:33 - 46:36
Gelo explains that without AI:
Organic clicks would likely remain stronger
Content production would be much slower
Research and development would take longer
AI has dramatically sped up:
Research
Coding
Website implementation
Tool creation
However, the downside is the rise of mass-produced low-quality content and AI-generated spam.
46:38 - 55:44
Learn AI tools properly instead of fearing them
Focus on SEO fundamentals
Develop judgment and accountability
Learn how to connect strategies with business outcomes
Improve critical thinking and communication skills
Gab warns beginners not to blindly believe social media success stories about freelancing and AI automation.
The episode closes with encouragement to:
Keep learning
Adapt to change
Stay curious
Use AI as leverage instead of viewing it purely as competition
Don't forget to follow us on our socials and platforms. Let's make this community grow together!
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