I ruffled feathers the last time I went after a pricing model in this industry. This time I'm doing it again, and I'm not sorry.
If you're running Simple Sales, sometimes called Collections, where clients pick a number of images before the session and get the option to upgrade to the full gallery later for a small fee, this episode is your mirror. I break down exactly why this model isn't a simplified version of IPS. It's the opposite of IPS. It removes the buying moment, the guidance, the urgency, all of it, and leaves your client alone on her couch with a gallery and a budget she picked before she ever saw her kids' faces in it.
I scored five common pricing structures against ten factors that actually drive a sale, things like emotion, guided decision making, scarcity, and revenue that isn't capped. True IPS hit all ten. Simple Sales hit zero. The only model on the entire table that failed every single one.
One of my students made the switch off this model and went from $4,500 on a mini shoot series to over $20,000 with the same number of sessions.
I'm not coming for you if this is your model. I'm coming for the model. Come find out why simple doesn't mean better, it means less, and decide for yourself what your business actually needs.
Timestamps:
00:00 No Fluff Welcome
00:37 The Pricing Bombshell
03:41 What Simple Sales Is
09:49 Why It Fails Clients
11:13 Online Cart Psychology
18:34 The 10 Buying Factors
23:05 Choose IPS Over Comfort
24:39 Mastermind Invitation
25:42 Outro And Call To Action
🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography
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The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that.
This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside.
I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option.
The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of.
If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist
The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method
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Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral
