Future Today
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Human Influencers or AI - what will the future bring us?

Future Today
Dela

Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".  https://doi.org/10.3390/ai6010011

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Podden och tillhörande omslagsbild på den här sidan tillhör Center for Strategic Corporate Foresight and Sustainability @ SBS Swiss Business School. Innehållet i podden är skapat av Center for Strategic Corporate Foresight and Sustainability @ SBS Swiss Business School och inte av, eller tillsammans med, Poddtoppen.