Digital events don’t fail because of bad content—they fail because there’s no strategy behind them.
In this episode of Kids, Chaos, and Killer Campaigns, we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI.
Because let’s be honest… Sending one email and hoping people show up isn’t a strategy.
I'm walking through:
Why sales alignment before your event is critical to success
How to build a high-converting pre-event email + LinkedIn cadence
What makes a digital-first event experience actually engaging (not just another Zoom call)
The biggest mistake marketers make: ignoring post-event follow-up
How to turn one event into ongoing content, nurture, and pipeline
Plus, relatable real-life moments from managing life with two kids—because running an event funnel isn’t that different from getting everyone out the door on time.
🎯 If you want more registrations, better attendance, and actual ROI from your webinars—this episode is your playbook.
Don’t forget to subscribe, leave a review, and share with a marketer who’s still treating events like a one-and-done tactic.
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