For a decade, PR played marketing's secondhand stepchild: hard to measure, and easy for a CFO to slash. Now the credibility PR builds shapes what AI says about a brand, and LeadersPR founder Evan Boyer calls this moment a golden era for the discipline.
On this 95th episode of Bald Ambition, Evan tells host Mookie Spitz why most clients miss opportunities: they walk in demanding "ink" and skip the strategy. He fixes that with a disciplined sequence. First, he defines the audience precisely, down to how those people consume news and whom they trust. Next, he builds messages that tell the story cleanly and coaches leaders to deliver them everywhere, from TV interviews to sales meetings and town halls. Then he maps the most efficient route from where the brand stands to where it wants to go.
He measures success with the same rigor. A thousand likes mean nothing if the coverage skipped the key message or missed the audience. What counts: the right people hearing the right story, and the brand showing up when an issue in its space breaks. That kind of authority takes months to build, and Evan still builds it the old way, with phone calls, sharp angles, and emails a human wrote. AI speeds up his research, but he holds himself to one rule: never hand a client anything he spent less time on than they will spend reading it.
Join us for a terrific conversation about Marketing & PR in the AI age!
The Guest
Evan Boyer is the founder and CEO of LeadersPR, a PR consultancy for organizations that want to earn visibility in traditional media and in AI search. With about fifteen years in PR, he specializes in audience strategy, messaging, media relations, and reputation. He works directly with clients as a senior strategist and partners with other marketing specialists on larger programs.
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