In this episode of Hamilton Fraser's Aesthetics Business Cast, we're joined by Ron Myers, aesthetic business coach, mentor, and one of the most experienced figures in the UK aesthetics industry.

Ron's career spans some of the most pivotal moments in the sector. From working with Allergan on the UK launch of Botulinum Toxin in 1994, to co-founding The Consulting Room, building Wigmore Medical's specialist distribution model, launching the FACE Conference, and co-owning MediZen for 15 years, Ron has watched the industry grow from a niche corner of medicine into the multi-billion-pound sector it is today.

Now, with the launch of Aesthetics AI, Ron is focused on what he believes is the next major shift: how artificial intelligence will reshape every part of running an aesthetic clinic.

This episode dives into:

  • How aesthetics has transformed across thirty years of practice and marketing
  • Why AI is far more than a content creation tool
  • The concept of AI "agents" and how a digital staff member could change patient communication, bookings and CRM workflows
  • Ron's five-part framework for using AI in clinic: thinking, creating, communicating, analysing and automating
  • The darker side of AI in aesthetics, from AI-generated complaints to manipulated before and after imagery
  • How patient search behaviour is changing, and what it means for clinics positioning themselves as experts
  • Where responsibility and indemnity sit when AI is involved in the patient journey
  • Practical first steps for clinic owners who feel unsure about where to start

A must-listen for clinic owners, practitioners and anyone serious about building a future-ready aesthetic business.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör HFIS group. Innehållet i podden är skapat av HFIS group och inte av, eller tillsammans med, Poddtoppen.