When WU LYF were the band that every label wanted to sign in 2010 they rejected all offers, recorded their debut in a church with the help of their fans, and split up.
15 years later they’ve unexpectedly returned with a second album. Less surprising is how they’ve released A Wave That Will Never Break, sticking to their original ethos of building a community of their own. This time around, what they’re rejecting most of all is streaming platforms, instead building their own via their website WORLDUNITE.ORG, which is the only way to hear the new record, other than buying a copy in a store. The site also features an Instagram-like journal, tickets, a fan chat and merch, all for fans who become members.
Ellery and Tom from the band joined me to discuss why they felt they had no option but to do things this way, and what it was like to be the hottest band in the UK in 2010.
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