The closer you are to your business, the harder it becomes to experience it like your customers do.
You know why every offer exists. You know what someone is ‘supposed’ to do after they buy. You understand how your emails, funnels and customer journey fit together. But your customers don't have any of that context.
In part one of my 3-part Outside Perspective mini series, we're looking at the blind spots that appear when you're simply too close to your own business to see what your customers are actually experiencing.
Diagnose your Gap with my free Intelligence Gap Finder Tool here.
What we cover:
- Why your intentions aren't the same as your customers' experience
- The 3 versions of your business you need to pay attention to
- How assumptions can send your strategy in the wrong direction
- How fixing the wrong problem can create even more friction
- What to look at before deciding your customer journey needs another strategy
View the episode transcript here.
Where to from here?
Grab the State of the Customer Report FREE right here.
Generate 10 tailored-to-you survey questions FREE right here.
Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!
Find out how you can get my strategic customer experience brain on your brand here.
Check out my favourite CX tools and resources here.
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