Queens, what would it take for your business to keep running without you in the room?
Alisha Esmail spent seven years in international development before she founded Rode Coffee, a Canadian coffee company with fully female supply chains in Costa Rica, Kenya, and Peru. Along the way, she built an AI business brain in Claude Code that holds 11 years of company knowledge. That brain gave her the freedom to step back from Rode and launch her second company, Latch AI, a client retention engine for service-based businesses.
Alisha and Erika talk about why AI only works when your systems already work, how to spot a client who is about to leave, and why human connection still matters in a business that runs on AI agents. Alisha also shares the rule her whole team follows: "My golden rule is we're never allowed to blame AI."
What we cover:
Why documenting your processes first makes building an AI brain much easier
How Alisha's team keeps a human in the loop with monthly client calls and their own CRM notes
The four client categories Latch uses: at risk, slipping, stable, and expansion ready
Why a frustrated client is less worrying than one who only says "sounds good"
Alisha's advice for women who feel they aren't technical enough to build with AI
Alisha's story shows that AI does its best work when you pair strong systems with real relationships. Write down what you know about your business, and let AI help you carry it forward.
Ready to build your own business brain? Get the Brand-to-Bot Blueprint at aiqueens.com/blueprint.
Connect with Alisha:
LinkedIn
Instagram @alishaesmail
Connect with Erika!
https://www.instagram.com/erikatheaiqueen/
Erika's AI Consultancy: https://www.aiqueens.com/
Erika's Branding & Web Agency: https://www.mileenddigital.com/
Join the AI Queens Society: https://aiqueens.substack.com/
