Is your SEO agency practicing what it preaches to clients?
In this episode of The Search Session, Gianluca Fiorelli talks with SEO consultant Grant Simmons about what it takes to stay visible and relevant as search evolves. They explore agency positioning, technical SEO for AI search, site architecture, internal linking, knowledge graphs, programmatic SEO, and the growing challenge of query drift.
Grant also breaks down what GEO gets wrong, why technical foundations still matter to LLM visibility, and how to scale content without sacrificing quality or topical focus.
A practical, no-fluff conversation about building sites and SEO strategies that search engines, LLMs, and users can actually understand.
This is the 79th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- 00:06 Meet Our Guest: Grant Simmons
- 04:24 Why Agencies Struggle to Adapt and Pitch Value
- 12:28 JavaScript, Site Speed, and the Technical Debt Problem
- 17:50 Site Architecture and Strategic Internal Linking
- 21:48 Knowledge Graphs vs. Databases for Search & LLMs
- 26:56 Programmatic SEO: Scale Without Losing Value
- 30:48 Creating Architectural Taxonomies for User Experience
- 34:38 Communicating with Clarity: Marketing Copy vs. LLM Understanding
- 39:37 Using Entity Maps to Strip Away Ambiguity
- 42:46 Diagnosing and Resolving Query Drift
- 49:06 Debunking AI Search Myths and Pet Peeves
- 51:22 Maintaining Passion Across 25+ Years in SEO
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/technical-debt-query-drift-site-architecture-for-ai-search
Where to find Grant Simmons
Where to find Gianluca Fiorelli
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