SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter

Is SEO facing its biggest disruption yet?

In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO specialist Daniel Foley Carter to explore how AI Overviews, declining click-through rates, and Google's evolving search ecosystem are reshaping the industry. 

Daniel shares why trust, links, and brand signals remain critical for visibility, how to assess the impact of core updates, and what Google's increasing focus on de-indexing low-value content means for the future of SEO. The conversation also takes a candid turn, touching on burnout, uncertainty, and staying grounded in a rapidly changing profession.

This is the 67th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Daniel Foley Carter
• (02:13) AI Hype and the Slowdown in SEO Client Business
• (10:52) From Traditional Search Engines to Rapid Content Consumption
• (19:05) How Trust Signals Define AI Overview Visibility
• (26:52) Link Relevance vs. Link Quality
• (31:09) Google’s Indexing Strategy and Content Evaluation 
• (35:12) The HCU Impact: Purging Commodity Content
• (43:58) What Daniel Checks After a Google Core Update
• (47:04) The Mental Health Crisis in SEO

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/the-seo-industry-under-pressure 

Where to find Daniel Foley Carter

• LinkedIn: https://www.linkedin.com/in/daniel-foley-assertive/ 
• X: https://x.com/foley_seo 
• Website: https://www.danielfoley.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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