Pauline Frommer's dad wrote a book for broke GIs stationed in Berlin so they'd stop being afraid to leave base. It became Europe on $5 a Day, the best-selling guidebook of all time. Seventy years later, Pauline runs the company he built, and she's still making his case: you don't need money to travel well, you need real information.
In this episode, Pauline breaks down exactly what's wrong with asking AI where to eat in Rome (an AI has never slept in a hotel bed, and 95% of what it's repeating back to you is marketing), why she tells her writers to put something critical in every review, and what a guidebook still does for a family trip that Instagram and TikTok can't. We get into the actual tricks she uses to book flights and hotels for less, including a surprising loser in a recent Frommer's test of flight search engines, and why pricing online might depend on more than you think about who's asking. She also tells me about New Haven, Connecticut, a town she wasn't expecting to fall for while researching the upcoming Frommer's New England guide, and the best family trip she's ever taken, deep in the jungle in Belize.
IN THIS EPISODE
Why her dad wrote Europe on $5 a Day for fellow soldiers who thought travel required money
What's actually behind an AI's answer when you ask it where to eat, and why 95% of it is marketing
How AI can pick up and repeat the internet's bias against neighborhoods without marketing budgets
Why Frommer's writers are told to include something critical in every review
What a guidebook does for a family trip that a TikTok "best of" list can't
The K-shaped economy and why airfares are running 25% higher and hotels 20% higher right now
The flight search site that beat Google Flights in Frommer's own testing
Her VPN trick for searching flights and hotels, and why it stops working the moment you want airline points
Why you should always pay in your home currency, never let an app convert it for you
New Haven, Connecticut: free Yale museums, better pizza than she expected to admit, and one weekend to avoid booking
The best family trip she's ever taken, in the jungle interior of Belize
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