In this episode of The Reloop Brief, Barry Snedden speaks with Sam Pearce, Campaigns Director at The Story of Stuff Project, about the organisation's new animation exploring what a large-scale reusable beverage system could look like.
Drawing on research conducted with Eunomia, Sam explains how shifting just 25% of California's beverage market to reusable containers could remove billions of single-use bottles, create more than 11,000 jobs, and significantly reduce waste and emissions. The conversation also explores a new global reuse symbol, lessons from successful refillable systems around the world, and how reuse and deposit return systems can work together to support a more circular economy.
A hopeful and practical discussion about one of the biggest opportunities to reduce packaging waste.
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