From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz

Market research is often focused on the present, but staying ahead requires a shift toward the future. In this episode of The Curiosity Current, hosts Stephanie Vance and Molly Strawn-Carreño speak with Kerry-Ellen Schwartz, Global Senior Director, Consumer Insights for Food Ventures at PepsiCo. They discuss the critical difference between insights and foresights. Kerry-Ellen explains why human empathy is the foundation for any successful brand strategy and how scenario planning helps businesses prepare for the needs of future generations like Gen Alpha.