Free trips, brand deals and “easy work”…are influencers shaping culture, or just selling it?

Carmen, Kath and Rowi Singh scroll through the world of content creation asking;  is influencer a bad word?


Rowi is a makeup editorialist and content creator whose work reflects her Indian heritage and affinity to colour. Her artistry is highly conceptual, emotionally driven and bound by self expression. Rowi utilises Instagram as a portfolio for her work and TikTok as a space to deepdive her artistic concepts, and share her beauty and style tips.


Follow Rowi on IG here

Follow her on TikTok here. 

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