Have you seen these reels? "Five weird things I do to grow my business." "Odd rules I follow that most people would disagree with." This exact format has been everywhere all summer, across every niche, and it's working so well that one of my clients used it to pull in a wave of new followers. In this episode I'm breaking down exactly why this trend is working, walking through real examples I've seen (including a full breakdown of my client's viral reel), and giving you the process to build your own version, whether you want to film it as B-roll, talking head, or a carousel.

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show notes: https://nicoleialeggio.com/episode79/

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