Jen started the first women-owned ski and snowboard brand in the universe, ran it for 12 years, and then closed it ā€” and this conversation about what's actually worth fighting for is required listening for anyone who wants to survive capitalism and do some good in the world.


Jen Gurecki is a multi-hyphenate entrepreneur who has spent her life doing things differently ā€” founding Zawadisha, a microlending program for women in rural Kenya; starting Coalition Snow, the first women-owned ski and snowboard brand in the universe; and mentoring small business owners on aligning their values with their livelihoods. Her newest venture, Far Out, brings together outdoor adventure travel and creative exploration.


Jen and Angie talked about:

  • Growing up as an activist, not an entrepreneur ā€” from a McDonald's playground moment to taking down her principal in the school paper
  • Starting Coalition Snow in 2014 "to fuck with the industry"
  • Why "unisex" gear is a business decision, not change
  • The cancer diagnosis that rewrote what's worth fighting for
  • Deciding to close Coalition after 12 years
  • Far Out: no fake urgency, no discounts, and a story page for every maker
  • Redefining wealth, enoughness, and why you should stop waiting for someone else to fix it



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