Is innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case that chasing novelty for its own sake pushes teams toward complex solutions that don't actually serve customers better, while Petra argues that simplicity and reduction can be their own kind of innovation.

Using the surprisingly rich history of the humble login — from passwords to single sign-on to Slack's magic links, 1Password, and passkeys — they explore why yesterday's breakthrough becomes today's friction, why novelty carries a hidden cognitive cost for users, and where the best innovation actually comes from (hint: it's often a cross-functional "just now possible" moment).

A must-listen for product managers who want to differentiate without over-engineering — and who'd rather be great at solving customer problems than "innovative" for its own sake.

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