Future Finance host Paul Barnhurst and co-host Glenn Hopper are joined by Alex Brower, co-founder and CEO ofQFlow.ai, to unpack why forecasting often breaks down even when teams have plenty of data. The discussion focuses on how finance and go-to-market teams can work from shared inputs, improve planning accuracy, and use AI without losing the structure needed for reliable decisions.
Alex Brower is the co-founder and CEO of QFlow.ai, helping finance and go-to-market teams connect data, improve forecast accuracy, and boost analyst productivity up to five times. He previously led finance and marketing at high-growth tech firms like AppTelligent (acquired by VMware) and Cloud Academy (acquired by QA).
In this episode, you will discover:
- Fix data plumbing before system consolidation.
- Use data dictionaries for consistent definitions.
- AI helps, but semantic logic is still needed.
- Vibe coding can create hidden costs if untested.
- Start with key unanswered questions, then plan solutions.
Alex shares lessons from leading finance, operations, and marketing teams at high-growth companies, including what he learned from living the forecast tension on both sides of the table.
Follow Alex:
Website: https://qflow.ai/
LinkedIn: https://www.linkedin.com/in/alexbrower/
Follow Glenn:
LinkedIn: https://www.linkedin.com/in/gbhopperiii
Follow Paul:
LinkedIn: https://www.linkedin.com/in/thefpandaguy
Follow QFlow.ai:
Website - https://bit.ly/4i1Ekjg
Future Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai.
Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.
In Today’s Episode:
[00:00] – Trailer
[03:44] – Finance-to-marketing journey & QFlow’s solution
[07:10] – Data plumbing vs. alignment
[11:37] – MCPs, AI, and logic layers
[14:50] – Risks of vibe coding & maintainability
[21:56] – How QFlow handles data, planning, and storytelling
[30:57] – Alignment before strategy & reducing fact-hunting
[35:39] – Where CFOs/FP&A should start modernizing
[44:03] – Closing & sponsor sign-off
