What is the future of CX?

It's the first episode of CXetera! So let's start with the big topics. 

Is Customer Success dead? Or is it just evolving? In our debut episode of CXetera, hosts Adam and Dee break down the shifting landscape of CX, the scrutiny around Customer Success, and what the modern CX org should look like. We’ll challenge outdated assumptions, introduce a working model for the future of CX, and explore how these changes impact leaders, teams, and careers in the field. Plus, we’ll share what CXetera is all about—CX, leadership, and the future of work.

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Materials referenced

Only CFO article: https://www.onlycfo.io/p/the-future-of-customer-success

Funnel vs Flywheel: https://www.forbes.com/councils/forbesagencycouncil/2020/11/13/marketing-funnel-vs-marketing-flywheel/