This Change Signal conversation with Alex M H Smith asks three sharp questions:

 What unique value does your change work create?

Who actually cares about it?

What are you brave enough to remove?

Alex is the author of No Bullsh*t Strategy, and he brings a gloriously skeptical eye to the foggy world of strategy, change management, and transformation. His central challenge is simple: most strategy isn’t strategy at all — it’s goals, optimization, or a vague wish wearing a business suit.

We explore why internal change teams need to understand their own “unique value” to the business, why change needs to be sold through a story people actually care about, and why exhausted organizations may need less addition and more sacrifice.

There’s also a useful poke at inclusive decision-making, charisma, mischief, and the problem of trying to lead change in an era when everyone is already overwhelmed.

If you’re leading transformation inside a large organization, this one may sharpen your thinking — and perhaps your courage.

Change Signal. Cut through the blather, the BS, and the noise to find the good stuff that works in change. If you’re a transformational leader seeking modern change mastery, you’re in exactly the right place.

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