The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI user still can't explain what an agent does, and the one category that finally makes normal people care.
0:00 Back after the break
1:30 World Cup vibe check
3:45 The open grift era
6:30 Why the bags got huge
7:45 OpenAI's brand trip backlash
10:00 AI's two unbeatable memes
12:00 AI is the new politics
14:00 Nobody's adopting agents
15:00 Top 0.5% can't explain it
17:30 The laddering problem
20:00 Health is the killer app
21:50 Wearables are botching it
Follow the hosts:
Jordan — @jordanrogers
Ashwinn — @Shwinnabegobrand
Oren — @orenmeetsworld
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