Amazon Mexico Head Pedro Huerta explains how Amazon is adapting to Mexico: ever-faster delivery, local payment solutions, AI-driven shopping, and a deeper push into groceries and everyday essentials.
Key interview topics:
* The launch of “Delivery in Hours”
* Why saving time is Amazon’s core value proposition for Mexican consumers
* Faster delivery as a gateway into daily-use categories
* AI, Alexa, and the future of shopping
* Mexico payment habits, credit, and BNPL solutions
* The SAT tax changes and their impact on marketplace sellers
* How Mexican SMEs are using Amazon to export
First, Damian and Eduardo break down the week’s top business and economic stories:
* Betterware closes its acquisition of Tupperware LatAm, accelerating its transformation into a regional direct-selling platform
* Fibra MTY lands Fibra Macquarie as AFOREs favor local internalization over global scale
* Televisa prices a convertible offering as it prepares for potential AT&T M&A
* Dollar store JOi Dollar raising to fund expansion across Mexico
* The latest on USMCA negotiations, tariffs, and possilbe new auto rules
