A technically impressive product is only the starting point. To become investable, a company also needs to demonstrate that it is solving a meaningful problem, that customers care about it, and that the market opportunity is large enough to support the growth investors are looking for.
In this episode, Karolina Liljeroth-Dorozynska shares what she learned from working on the investor side of the table and assessing deep-tech companies for investment readiness. We discuss how founders test their assumptions, identify the right customers, avoid overestimating their market, and build a convincing investment case.Karolina also explains what customer interest and pilot collaborations can signal before revenue arrives, where the Valley of Death appears for hardware companies, and why regulatory and clinical milestones create particular challenges for MedTech. We also discuss what makes a pitch deck stand out, how founders should choose the right investor, and why a company name deserves a culture check before entering a new market.About Karolina Liljeroth-DorozynskaKarolina Liljeroth-Dorozynska is a deep-tech advisor, investor and founder of Kadido. With a background in physics and experience as an investment manager at imec.xpand, she has worked at the intersection of science, technology, entrepreneurship and investment.Links • Karolina on LinkedIn: linkedin.com/in/karolina-liljeroth-dorozynska-505043b3 • Kadido: https://www.linkedin.com/company/kadido-ab/posts/?feedView=all • Referenced fund: https://www.imec-int.com/en/what-we-offer/venturingWalk the Valley is a PsychWiser project, produced by Katalin Vikuk.
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