How many free videos have you already handed to brands that were making real money off your face while you waited on exposure to pay you back?
Nate Flake sits down with Kenyada Anthony, a reality TV alum who spent years doing exactly that before a single question from a friend changed how he ran his whole business.
Kenyada started as a blogger trying on clothes in fitting rooms, ended up on Revenge Body with Khloé Kardashian, and came out the other side with brands filling his inbox.
They sent products, gift cards and even sent revision notes. But they never sent a rate. He posted it all to his own page because he liked the brands and nobody had told him there was another way.
Kenyada walks through what tripped him up coming over: the different video formats brands ask for, the usage and contract language he had never needed before, and why he is rebuilding his entire portfolio from zero even though it already has big logos on it.
Chapters:
00:02:00 — From Homeless to Reality TV
00:04:05 — The Casting Ad That Changed Everything
00:05:12 — What Happened After the Revenge Body with Khloé Kardashian.
00:07:03 — When Big Brands Started Calling
00:10:55 — The Moment He Realized Brands Should Pay
00:12:56 — How He Discovered UGC
00:16:41 — Why Influencers Are Moving Into UGC
00:18:34 — What Changed When He Started Charging
00:22:33 — The UGC Deal He Likes Better
00:24:13 — The Skill He Had to Learn Fast
00:28:29 — Why UGC Suddenly Felt More Freeing
00:33:17 — The Hardest Part of His UGC Pivot
00:35:55 — Which Influencers Are Making the Shift
00:40:18 — What He Wants From UGC Next
00:41:51 — What Brands Are Desperate to Find
Stay to the end for what happened at a live brand event in Salt Lake City. Kenyada was one of only two creators in the room, and brands surrounded them asking what to pay, how to reach out, and what creators hate being asked to do.
What he saw there does not line up with what you keep hearing about this space being too crowded. There were creators in that building with almost no following making real money, and one brand owner said something to him that changed how he decides who to work with.
Press play and learn what separates a free collab from a paid deal, so the next brand that slides into your inbox gets your rate instead of your time.
Kenyada’s Instagram: https://www.instagram.com/kenyadaanthony/
Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup-ev?from=Podcast
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April 30 - May 2nd.
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UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC cr...
