ShareSave (SAYE) turned 45 this year, and it remains the UK's most popular all-employee share plan. We celebrate it with the people who know it best, in a conversation recorded live at our anniversary webinar.
Optio's UK industry lead and former head of ProShare, Murray Tompsett, hosts a panel spanning research, in-house practice, and legal advice: Professor Andrew Pendleton of UNSW Sydney, Michelle Murphy of Evelyn Partners with more than 28 years in share plans, and Emma Parker, Senior Associate at Tapestry Compliance, the 100% employee-owned law firm.
The discussion moves from the headline maturity windfalls to the design and communication choices that separate a plan that simply exists from one that genuinely changes lives, plus the myths that still put companies off.
In this episode:
Where SAYE came from: the Finance Act 1980 and the first plans in July 1981
The academic case that ShareSave leads to lasting share ownership, with over half holding at maturity
Why participation habit, payroll deduction, and clear comms drive take-up
The employer view: simplicity, low risk, and a genuine recruitment and retention edge
Design essentials within the legislation: discount, contribution limits, and sourcing shares
Myth-busting: the tax benefits that survive even without a discount, and why size does not matter
Join Stock 'N Roll with Christoffer Herheim, CEO and co-founder of Optio, as we break down what works—and what doesn’t—in equity compensation, with insights you can act on.
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