Everyone keeps saying the internet is saturated.
I don't buy it.
Because every day I watch women with tiny audiences build businesses, sell out offers, and create communities that are absolutely obsessed with what they do.
Meanwhile, other people are posting three times a day, chasing trends, trying to crack the algorithm… and getting nowhere.
So what's the difference?
In this episode, I sit down with personal branding strategist Malika Berube to talk about what actually makes people remember you online.
Not your logo, your aesthetic, or another "5 tips" carousel.
You.
We dive into why some people seem magnetic no matter what they post, why virality is often overrated, and the biggest mistake entrepreneurs make when they're trying to stand out online.
If you've ever caught yourself thinking:
- "Nobody cares what I post."
- "The market is too saturated."
- "I need more followers before people take me seriously."
This conversation is your wake-up call.
Because becoming unforgettable has a lot less to do with algorithms and a lot more to do with identity.
- Why the internet isn't saturated—most people are just becoming forgettable
- The surprising story of how Malika started building her business at 17 instead of going to college
- Why people buy into people, not businesses
- The difference between attention and emotional investment
- How to create content that's unmistakably you
- The biggest reason entrepreneurs feel "boring" online
- Why trying to sound professional can kill your magnetism
- The truth about going viral (and why more views don't automatically mean more sales)
- How to build a personal brand people can describe in five seconds
- The difference between teaching a topic and creating an identity
- Why vulnerability creates deeper client relationships than expertise alone
- The fine line between polarizing content and mean-girl marketing
- How to stop seeking validation online and start creating real impact
"If you're always filtering yourself, then people are filtering you."
CONNECT WITH MALIKA -
Instagram: @malikaberube
Listen to Bree's Interview on Malika's Podcast (The Power of Personal Branding & Manifestation) -
Listen on Apple:
https://podcasts.apple.com/au/podcast/how-to-align-with-your-natural-energy-blueprint-to/id1753221324?i=1000769632053
Listen on Spotify:
https://open.spotify.com/episode/02KaxAyQlGSyxnqKqTlvfS?si=8UAfkTjwQfioVL5F7cZR-A
WORK WITH BREEANNA
Website: breeannakay.com/rebelceo
Follow Breeanna on Instagram + TikTok: @rebel.ceo.podcast
