We’re BACK with Season 2, Episode 2—and oh boy, there’s a lot to catch up on. If you’ve been curious about what it actually looks like to grow a retail store alongside a busy farm business, this is the episode to hit play on.

In today’s episode, Kendall gives us the full download on what’s changed since Central Park Farms opened their brand new farm store back in October. And spoiler alert: it’s been a whirlwind. From $20 maple syrup flying off the shelves to last-minute elderberry syrup bundles for teachers (because kids are gross), we get into all the unexpected lessons that come from growing a rural retail business fast. And as always, Jessica brings the real talk and the thoughtful questions that help unpack what this growth really means for small business owners like you.

Here’s what we dive into:

  1. The farm store retail pivot: How Kendall went from a tiny farm stand to 50/50 retail vs. meat sales—plus how they’re using the kitchen and prepared foods to reduce waste and increase profits.
  2. Margins, mistakes, and money stuff: What’s working, what didn’t sell (mushroom kits, anyone?), and the real margins behind products like sourdough and specialty cheese.
  3. Collaborations that make sense: Why working with Chef Adrian has been a game-changer—and how Kendall is structuring kitchen partnerships to work for everyone.
  4. How to retail like a human: From pricing fears to supporting local producers, Kendall shares how to sell with integrity without undercharging or over-explaining.
  5. What might be going away: A little teaser on potentially moving away from home delivery and going all-in on the in-store experience.


If you’re a rural woman in business thinking about adding retail—or feeling like your retail side is a hot mess—this episode will give you the behind-the-scenes look you need. It's strategy meets heart, and a whole lot of “learn as you go.”

Make sure to hit follow or subscribe so you don’t miss what’s coming next—including the very juicy episodes where we get into what’s been going on in Jessica’s world. See you next time!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website


Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website


*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

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