Welcome to Tuesday 13 October 2026.
Seed catalogues: they're here and they're fabulous! I get wildly excited at this time of year and I spent all weekend with a packet of post-it notes earmarking what annuals I'd like from the catalogues that have just arrived. Then I remembered that I'm actually only doing my Big Five next year, so I've had to hold myself back...
In case you need a gentle reminder not to blow your budget in five minutes on pretty seeds, in this episode I'm talking about the perils of going mad with seed catalogues: the risks of ordering too many different things, why I need to focus very carefully on what my target customers will actually want, why I want larger volumes of specific varieties next year, and what the catalogues don't tell you (and what you really need to know). On a positive note I'll also explain why there's always room to experiment with new varieties.
So, sorry to be a killjoy and do enjoy the catalogues by all means, but stay focused, stick to your plan and keep your skill level and target customer firmly in mind when you're buying.
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
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Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
